A well spent Sunday afternoon attending the GrowthX demo day!

I got a glimpse today into

1. the future of Indian entrepreneurship
2. how infectious the optimistic energy in a community can be
3. related to 2 + a hunch -> why DAO values will be core to innovations in the future

GrowthX is a closed community of top operators & founders looking to accelerate their careers & companies. They run an intensive and practical 8-week cohort based learning program to help members understand & practice the end-to-end lifecycle of Product Growth. All my friends who’ve gone through the program swear by the community.

They hold a demo day at the end of each cohort to showcase the capstone projects of 3 top performing groups. This Sunday, the winning groups presented the Growth models for MailerLite, copy.ai, and Ditto insurance. Here are some of my broad takeaways:

Features may get commoditized, instead…

• reimagine the problem & the world
• think of non-linear growth channels (strategic partnerships, content loops, etc.)
• always think how can you give before getting
  • this is my core value - Create value. Capture value. Repeat.

A framework to think through the growth problem:

• clearly articulate the problem (most critical step)
• define the product, user, and market
• think through the Growth model & make funnel level bets (acquisition, onboarding, retention, engagement, retention & monetization)

Pick a few bets & go deep

My Tweets on this

All my friends who've gone through @GrowthX_Club cannot stop talking about it. So when they promised an eventful Sunday afternoon demo day, I figured I'd listen in as audience, take notes, grab lunch in between, and learn about a new community.

Was I in for a surprise it what!

— Anil George (@anilgeorge04) January 23, 2022

I missed lunch, was on the edge of my seat all through, taking more notes than I have in months together!
Felt a flurry of emotions in the 3 hours - intimidated, excited, humbled, confident, and grateful. Crazy.

Amazing work by the teams who presented. Man, they should be paid!

— Anil George (@anilgeorge04) January 23, 2022

The panelists were outstanding.@Sairee and @msupernaut triggered a particular perspective change.
You're tasked to 5x the ARR in 12 months. When solving, why only think linear?
Why not think 100x? Reimagine the world.

You didn't need permission for this. Wait, what? https://t.co/gB4QUS4ksR

— Anil George (@anilgeorge04) January 23, 2022

The community seems smart, driven, and ambitious yet genuinely warm and welcoming. Fresh cohort starts every 8-10 weeks.

Apply to GrowthX here (not an affiliate).